移动应用「杏树林医学文献」获得美国VC几十万美元天使投资,垂直于医生领域为他们提供最新资讯

杏树林医学文献是国内创业公司刚刚推出的一款手机应用,支持iPhone和Android,目的是专门为医生人群提供国内外最新、最专业的资讯。这家公司已经获得美国VC几十万美元投资。

杏树林医学文献的文章内容主要来自国际最新的杂志(医学文献),因为医学领域最新最重要的内容都会发表到杂志上,他们从这些杂志中选取那些影响比较大的论文,研究他们的进展,通过翻译加工整理到自己的数据库中,现在他们平均每天更新文章数在20-30篇左右。

医生随时获取医学领域资讯和最新进展是刚性需求,对于他们来说,每天没有时间去国外网站、杂志去阅读这些文章(读起来也很吃力),杏树林医学文献让医生随时通过手机浏览国内外最新医学资讯成为可能。医生可以按专科、期刊等分类浏览文章,也可以设定关键词,专门追踪某一领域最新文献。

实际上听起来你会发现杏树林医学文献和36氪很像,都是为一垂直领域特定人群提供资讯。我们的读者是创业者、互联网从业人员,他们的读者则是医生。如果他们能够服务好医生,你会发现行业里和医生相对应的那个群体(不是指病人)就会对他们产生需求,这里的另一个群体是药厂。

“药厂有很个很大的需求就是怎样把它们的新药、新针、治疗、学术方面的一些东西让医生知道,”杏树木医生文献创始人张遇升告诉我们,“但是现在让医生知道的成本很高,如何找到一个效果很好成本很低让医生了解他们信息的一个渠道很不容易,我们试图在这个方面创造这样一种工具。”

既然药厂有需要,那么这可能就会成为他们的盈利模式的一种,通过向药厂提供服务来收费。“我们希望做医生的分众传媒,抓住医生的眼球,帮助厂家去推广。”

张遇升说他们开始创业时就确定要给专业的医学人士做个东西,他们把医生的需求列了一张清单,找到那个竞争对手没有做而他们又可以做的,他发现文献是一个刚性的需求,现在没有人做好,所以做了这个。

张遇升是北京协和医学院的博士,曾任美国最大的医疗保险公司Wellpoint临床战略经理。创始团队其他成员也有很高的背景,有临床医学博士,有负责过开发Windows Live中国区网站开发制作的人,团队目前一共12个人。

点击这里下载iPhoneAndroid应用。

转载:36氪
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