2012Q1中国移动互联网市场规模达158.7亿元 增速略降

根据艾瑞咨询统计数据显示,2012Q1中国移动互联网市场规模达158.7亿元,同比增长167.2%,环比增长18.7%。2012Q1移动互联网增速较上个季度下降了20个百分点,但是整体依然处在增长的水平上。

  2012Q1中国移动互联网市场规模达158.7亿元,增速略降

根据艾瑞咨询统计数据显示,2012Q1中国移动互联网市场规模达158.7亿元,同比增长167.2%,环比增长18.7%。艾瑞咨询分析认为,2012年第一季度中国移动互联网市场受到整体网络经济淡季的影响,增速有所降低。从细分领域上看,移动电商、移动营销和移动游戏都有较好的增长,整个移动互联网行业仍处于起步发展阶段,“基数小,增长快”仍然是其主要特征。

  2012Q1移动电商首次超越移动增值,成为移动互联网最大的细分行业

2012Q1移动互联网市场细分格局的变动趋势与上季度一致,其中移动增值市场占比进一步下降,占整体市场规模的41.5%,而移动电子商务占比则进一步提升,从去年四季度的39.7%增长至42.0 %,从而首次超越移动增值,成为移动互联网最大的细分行业。对于移动营销行业,随着广告主认知的不断提高、手机广告网络公司的不断发展和移动终端用户数的不断增长,其市场规模也在攀升,占比从去年四季度的6.4%增长至7.1%。

移动增值:2012年第一季度移动增值市场整体发展平稳,其中移动视频、移动音乐、移动阅读等增值服务贡献巨大,传统增值服务已进入成熟发展阶段。目前,传统移动增值业务仍然是很多互联网企业在移动端的重要业务,但其增速已非常稳定,进入成熟发展。而移动阅读、移动视频、移动IM等较新的概念,则仍处于用户积累阶段,带来的实际营收并不明显。

移动电子商务:2012年第一季度移动电子商务增速有所变缓,从2011Q4的70.1%降为2012Q1的25.7%,这主要是由于2011Q4年底有几次大的促销,用户购买积极性很高;而受春节的影响,2012Q1相对属于淡季,因此与去年Q4相比增速有所缓慢,但是依旧不能阻止移动电商成为移动互联网中最大的细分行业。艾瑞认为主要有以下几方面的推动因素:第一,不少传统电商网站的移动客户端均已建成,并采取优惠活动吸引用户使用;第二,手机淘宝处于市场绝对领先地位,也承担着教育消费者和培养消费习惯的重任;第三,移动电商的市场空间巨大,各种新模式的产生也促进了整个细分行业的发展。

移动搜索:2012年第一季度移动搜索市场环比增速仅为2.6%,这一方面由于第一季度用户使用活跃度有所降低,另一方面,移动搜索上的新模式仍在探索中。艾瑞认为,由于手机端的屏幕限制、输入困难、数据处理能力较差等特点,互联网的关键字搜索模式已不能完全适应移动端的发展,未来成功的移动搜索模式必然要与移动端的性能、生态相契合。

  Q2市场展望:

根据市场发展情况,艾瑞认为,移动互联网仍处于快速发展的初级阶段,Q1的整体增速有所下降主要是受到春节假期的影响,同时,去年Q4的几次电商促销促进了Q4移动电商的快速发展,而Q1的增速就显得慢了很多。

艾瑞预测,2012Q2移动互联网仍然将是整个互联网经济中增长最快的领域。移动电商在各企业的积极推动下,将充当引领整个移动互联网增长的角色。同时,电商企业作为移动营销中重要的广告主,将加大在移动营销方面的投入,从而促进移动营销市场的发展。另一方面,移动游戏、游戏视频等细分行业也受到智能手机的大力促进,它们将随着用户数量和其付费习惯的增长而快速发展。

Now many people who attend these games are also just average people who happen to get a ticket now and then handed to them and of course your young, single, up and comings who got the money to throw around. After all we all know what the cost is of just one ticket. I started off that first paragraph talking about picking talent over forcing a need, yet here I go giving San Francisco Baratas Ray Ban a shaky prospect at No. 2. Dolphins are eternally grateful he did. Ajayi, a fifth round pick in 2015, is on the rapid ascent to stardom, rushing for 608 yards in the team current four wholesale football jerseys game winning streak, including 204 against Pittsburgh and 214 against Buffalo.. It cheap nfl jerseys uses a code like design process, much like POV RAY or other ray tracing programs. If you like to design mathematical forms, or really like writing code, OpenSCAD is for you (it has for loops). The writing is already on the wall for North, which has refused relocation in preference to dying a slow death. Ten clubs cannot work unless the AFL is prepared to prop them up and guarantee their position and as the AFL has said it will do so, the onus is upon them, not the successful clubs.. Today, the first day of the Cheap Jerseys year, I went outdoors to get some wood for the fireplace, while my husband stoked the fire. While outdoors I could hear in the distance the sounds of geese moving quickly toward me. Back handsprings are a very important thing now a days in cheerleading, can you do a standing back handspring? Can you do a roundoff back handspring? Again if you have never done something like this, cheap jerseys get into your local gymnastics school and start learning how to do that. During the tryout, very important, you want to accentuate cheap nfl jerseys the positives. H. Re sequenced cryptochromes and MagR genes from monarch butterfly and pigeon. ET. They also beat the point spread by 5.26 points, on average.. Honestly, if you want to stop eating food, lose a bunch of muscle, and burn money at the same time, just take up meth. The only problem is, most of them are hoaxes. Second, outside of prime, we are winning everywhere else. Telemundo is positive, cable is positive, everything around Wholesale Jerseys news and Today is positive, local is winning. So games like the Simpsons tapped out games, Real Racing 3, Sims free play. And looked at some of our core new releases and maybe put them on the backbone a little bit until we feel more comfortable that we’ve got games that really are going to be able to drive our business forward here. Inform potential members of the advantages of a debate club. Members gain confidence and poise in speaking, as well as learn how to think logically and research a topic. Have your defensive linemen watch as much film as possible. They will see the techniques used by the offensive linemen and figure out schemes to defeat them.

发表评论