android平台通知体提醒机制研究

你有过这样的经历吗?深夜被手机铃声从睡梦中惊醒,却发现是path上好友上传新照片的提醒,亦或是应用市场上软件更新的提醒,亦或是某游戏中养的宠物又饿了……

你有过这样的经历吗?用手机聊天,一直没发现屏幕上有任何变化,但对方已经因为你没回复和胡思乱想了……

智能手机快速普及,形形色色的apps涌入用户手机,每款应用都希望抓住用户,都希望被持续关注,于是铺天盖地的手机应用提醒和通知每天在用户手机里络绎不绝,真的是很必须吗?是否需要考虑一下用户的习惯和感受?本文从androidQQ用户为样本,通过定性和定量研究,得出android系统不同类型apps通知提醒机制,我们在进行手机系统和app设计的时候可以套用这个机制,评估当前设计的app属于哪个类型,找到对应的通知提醒机制。

一、      研究方法和流程

 二、      主要研究结果:

1.     高端平台通知提醒方式总览

Banner:在不中断当前操作的情况下告知用户新消息,会对当前有干扰,但不打断,应用中要注意停留时间和用户错过后的找寻路径;

Alert:强打断型提醒,提醒内容与当前应用有联系时可以接受;

标记:一种不紧急的提醒方式,增量很难记住,部分用户有强迫清零的习惯;

Toast:纯告知,不需要处理;针对正在操作的反馈;

预览:可辅助用户判断是否需要查看该信息详情,但要注意结合“标记为已读”机制;

通知栏:是一种被普遍接受的通知方式,优点是“集中处理”;

 

2.     各类APP通知提醒机制
【流量、病毒、日程等紧急应用提醒】

  • 提醒强烈让用户感知到,每条新信息都提醒;
  • 这类应用对隐私要求不高,对话框的需求占比很大;

 【通话、短信、IM等即时对话类工具】

  • 每条新消息都要提醒,
  • 在锁屏界面下如果有新消息,默认显示数量和发件人能够满足大部分用户,而且对用户隐私保护性较好。从实际情况来看,未读短信默认显示预览内容,也没有用户提出负面反馈,推测原因可能是用户对默认显示还是不显示预览内容的倾向性不明显,尤其是在预览内容可自定义的情况。
  • 快速回复(直接弹出带有消息内容和回复框的alert)的需求从数据上看不明显,但可以结合聊天场景和联系人熟悉度进行处理。比如熟人或连续发送/回复短信数量达到N条的时候,可以启动快速回复机制。
  • 这类应用的通知提醒在全屏状态下允许打断用户当前操作,但最好还是允许用户自定义,个人觉得采用“ios5banner+自定义”的方式比较合适
  • 未接来电在锁屏界面下的显示内容需要结合号码的熟悉度进行区分(比如熟悉号码增加回拨功能,陌生号码显示归属地和响铃次数等)
  • 短信需要多种形式共同提醒,研究结果显示用户对话框的需求占比不大,可能是考虑到隐私
  • IM提醒与短信类似,对话框的需求较低,但不需要多种方式协同,提示音、震动加通知栏就可以

【邮件、微博、SNS等延迟类留言工具】

  • 在邮件、微博和SNS等延迟类留言工具提醒中,通知栏这种安静又不被遗漏的形式很受欢迎
  • 如果是连续多条消息push,只需要第一条提醒,跟在后面的可不用提醒
  • 在锁屏界面下,新邮件只显示数量就可以满足大部分用户,微博和SNS需要显示数量和发件人,但发件人的显示机制要考虑到新消息和发件人的数量,如果数量过多,需要建立截断或省略机制。

【应用市场和新闻类应用】

  • 时长和新闻类apps新消息不需要系统提醒,可以考虑应用内提醒。这类消息不重要不紧急,在系统中提醒不但打扰用户,而且会给用户造成“浪费流量”的担忧。

【other tips】

  • 如果用户设置屏幕锁,要注意锁屏界面不显示私人信息,比如聊天工具的内容;
  • 未读消息的计算机制需要优化,目前存在已读但未被系统计数,仍提醒未读的情况;
  • 锁屏设置密码的时候,要注意解锁操作的路径,对于加锁用户,查看对话式提醒内容需要反复输入密码解锁,操作路径过长,建议根据消息类型考虑设置直达操作的选项。
  • 提醒的时候要注意系统场景和用户场景,系统场景比如锁屏、全屏和桌面等场景,对消息提醒的需求是不同的,用户场景比如夜晚睡觉的时候要慎重提醒。
  • 采用多种提醒方式辅助用户判断消息的类型,比如利用声音或震动的频率、强度以及闪烁灯的颜色等帮助用户辨识新消息的类型,让用户在不点亮屏幕的同时预判消息的类型。
  • 照顾特殊群体和特殊使用场景,比如增加语音阅读功能。
  • 日程等重要的未读信息要增加提醒强度,比如连续提醒,或提高声音、震动的强度上限

【总结】

 3.     用户手机通信的一些情况

  • 用户android手机使用经验集中在3-12月,未来新涌入用户会对当前人口结构造成冲击,需要后续研究跟进
  • 70%的android用户具有刷机尝试的主动性
  • android用户具备独立安装软件的能力
  • 用户手机常用联系人10个左右且较固定,历史联系人和后续联系人的重合度较高
  • 用户发短信时先进入短信应用,再找联系人,编写内容,因此内部联系人快速定位很重要
  • 用户拨打电话的入口主要是通话记录和通讯录
  • 大部分android用户修改过手机部分常用软件的通知设置,但全部软件的设置成本太高,建议增加用户方便看到的,可以统一设置的机制

4.     Android用户人口学属性

  • 男性为主
  • 19-30岁
  • 最高学历以大学为主
  • 学生和白领
  • 每月可支配金钱3000以下
  • 主要生活在大城市

转载:Tencent WSD Blog

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