InMobi:iOS和Android领跑移动广告展示量

据国外媒体报道,独立移动广告网络公司InMobi当地时间23日公布了2012年一季度北美地区移动广告行业调查报告。

这份报告的结果并未出乎大多数人的意料,iOS和Android依旧稳坐移动广告行业中的头两把交椅,两者各自占有的市场份额都呈现出稳中有增的局面。

位列第三位的是RIM,然而当季其在移动广告市场的占比同比下跌4.6%,即从去年同期的11.9%降至现在的7.3%.

有分析人士指出,InMobi公布的数据并不能反映整个移动广告市场发展的全貌,其获取数据的来源只针对于在其所属移动广告网络中存在的广告。

如今,InMobi公司的影响力覆盖了全球超过165个国家中的5.78亿位消费者,每月InMobi网络中的广告曝光次数高达934亿次以上。

在InMobi公布的调查报告中,苹果公司的iOS操作系统平台在北美地区移动广告市场所占比重连续第三个月超过Android系统平台,当季iOS平台上的广告曝光份额为37%,Android平台为34%。

根据InMobi的统计口径,其所纳入统计范围的iOS平台仅仅包括了iPhone,并不涉及iPad和iPod上的广告曝光情况。

对此InMobi还公布数据显示,今年一季度在iPhone、iPad和iPod上的广告曝光份额分别为19.7%、4.9%和12.2%。

InMobi公司北美地区总经理兼副总裁安妮·福瑞斯那(Anne Frisbie)在接受记者采访时表示,新款iPad产品的上市在很大程度上帮助了iOS平台在移动广告市场上占据霸主地位。

与此同时,福瑞斯那也表示眼下操作平台市场的发展瞬息万变,iOS始终超越Android的情况以后将不太会多见。

对于全球市场而言,InMobi表示诺基亚移动产品上的广告曝光次数所占份额为35%,这其中不仅包含了塞班手机,同时还将诺基亚推出的Windows Phone手机以及具备上网功能的手机全部纳入到统计范围。

(网易科技霍珊 )

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