社交与实体店的营销组合:将Facebook的”Like”实时显示在时尚零售店晾衣架

随着社交网络的兴起,如何利用社交网络为自己的产品、品牌达到良好的营销效果,已经成为营销专家与企业的重要课程。最近巴西一家时尚零售店想出了一个非常值得借鉴的方法,将Facebook的“Like”实时显示在零售店的晾衣架上,让顾客逛店时可以实时感受到来自社交网络的推荐信息。

这家名为C&A的时尚零售店通过自己在Facebook的页面发布特定的产品信息,一旦有用户在其页面点击“Like”按钮,它就会在与该产品相关的晾衣架上实时显示,其展现形式就和网页上几乎一模一样。顾客在逛商店时就可以看到来自其它人的社会化推荐和该产品在网络上的流行度,进而帮助他们更好的做出购买决定。

消费者的购买决策往往具有情景性,也就是说在不同的环境往往会做出不一样的决策,而来自别人特别是自己朋友或者相关领域的名人的推荐往往会促其做出购买决定,因此这家零售店的营销策略未必不是一个好的尝试。

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